April 15th, the first ILParco store in China was officially opened in the underground
mall of the Tianjin European Trade Center. On opening day, a new model of store
sales attracted many Tianjin residents into the store to purchase.
Italian popular store held its opening in an area of 500 square meters.
Luggage, shoes, apparel and other major categories were sold including famous
brands such as Tommy hilfiger, Armani, coach and dozens of others. During the
opening of the store deals, shopping gifts , and lucky red packets were given
away for promotion .
kind of warehousing sales originated in the 60's in Europe, also known as
warehouse sales. Its main characteristic is to use open shelves to display
goods, it combines shopping malls and warehouses into one, and it uses
resources to the extreme. Thus, it brings the highest value and cost to
consumers, and becomes a unique model in modern sales . It is understood that the
prices of international first-line brands such as tommy hilfiger, Armani and
other familiar international first-line brand sale prices are in the hundreds. But
now, low decoration costs, factory
direct purchasing, and business profit sharing is the main reason these
warehoused can provide competitive prices.
Il Parco is responsible for the introduction
of the stores, which is already about to set up its 13th branch in the country.
Wharehouse stores are different from the traditional stores. Warehouse stores
have a larger scale, more categories, lower prices, features extremely wide
product ranges, and has up to tens of thousands of individual items. This
warehouse sales model has become a trend in foreign countries, but rare within
China. In the future there are plans to set up more stores in the Chinese
market to build high-quality, low-cost shopping platforms for consumers, and to
lead the new fashion development trend.
ILParco is Italy's leading fashion group with
an Italian lifestyle fashion park as the theme of this new shopping model. It
is committed to the Chinese market with high quality, comfort, and
well-designed luxury Italian brands. All of its brands are international known,
well-designed, and high-quality products that are keeping up with the latest
food, fashion, leisure, entertainment, art, and other forms of integration, Il
Parco adopts an experiential marketing strategy that follows happiness and
imagination to create a store for the collection of Italian fashion brands. Il
Parco is committed to the Chinese market to introduce high-quality and
well-designed European goods, and to convey the Italian philosophy of a